audience first 

Communication is about connection. By deeply researching, exploring and investigating your audience, by understanding their needs, problems, desires and dreams, you are better able to connect with them. Empathy is at the root of all communication. It's essential that we offer help and inspiration. I write compelling slogans, social media copy, collateral copy and full-length articles to build these connections. I works with news releases, story pitches and all elements of brand-building through copy. I plan distribution across a wide scope of channels in a sophisticated way that remains approachable and insightful.

My skills in empathy, her broad life experience and her sense of humour help put the audience first.

Let's talk more!