Communication is about connection. By deeply researching, exploring and investigating your audience, you are better able to connect with them. Empathy is at the root of all communication. It's essential that we consider our audience's concerns, problems, needs, desire and 'pain points' so that we can offer help and inspiration. Christie writes compelling slogans, social media copy, collateral copy, full-length articles. She works with news releases, story pitches and all elements of brand-building through copy.
Christie's skills in empathy, her broad life experience and her sense of humour help put the audience first. That's called connection.
